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24-10-2012 Harvard Business Review URBAN :22 % POPULATION annoy TO advert RURAL :78% population little introductory facilities less awareness 64% of total Indian wasting disease 1 24-10-2012 It makes more reason to tar hail the semi-urban market with down in the mouth end manual(a)(a) and mid(prenominal) frame manual. arse metros and big cities with mid appreciation manual and battery operated manual. PRESENT ADVERTSIEMENT 50 % TV, 30% NEWSPAPER, 15 % billboard AND 5 % ON receiving set INCREASE publicizing THROUGH RADIO Increase billboard advertisement in semi urban areas. Increase promotions in rural areas via Contacting by mobile and e-Choupal. Target broader age group , as decisions in semi urban and rural areas largely depends on full point of the family. 2 24-10-2012 Cheaper Toothbrushes can be provided at discounted cost in semi urban areas as sale of toothpaste is more (48.7%) in comparison to toothbruses (17.5%) Toothbrushes can b e bundled with toothpastes. 2008 2009 2010expected lLANG Unit sales go off Low end manual sensitooth fresh gum reverberate kidsie Total 197.6 25.7 12.5 7.7 12.8 256.6 Unit sales 230.6 29.9 15 9 15 299.5 Revenue % increase 16 16 16 16 16 Unit sales 267.5 34.7 17.4 10.4 17.4 347.4 price per well-disposed social unit (after 20% increase) 0.18 0.216 0.216 0.228 0.144 Revenue 48.15 7.50 3.76 2.91 2.51 64.82 Mid range manual zagget directionflex total 27.2 6.8 34 34.4 8.6 43 great hundred 120 75.7 18.9 94.62 0.348 0.63 26.34 11.90 38.24 outpouring operated swirl brush refills total 1.3 0.16 1.5 1.5 0.2 1.7 25 25 1.87 0.25 2.12 7.68 0.67 14.36 0.17 14.53 Total toothbrush unit sales 292.1 344.2 70.1 444.14 117.59If you want to get a full essay, order it on our website: OrderCustomPaper.com

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