Reserching Women and Boardsports

Womens room Boardsport Industry There is an immense growth potential in the womens portion of the boardsports commercialise but this is a unexpressed market to predict. In the clause, set in motion on Transworld Businesss website, A Year in the Life examines the popularity of the persistence of womens boardsports. The oecumenic purpose of the research was to determine marketing strategies aimed toward women in boardsports with reckon to spending and confederation habits. In 2004, Board-Trac reported that of the 11.9 million skateboarders, xv per centum were women. However, in 2005, Board-Trac reported 10.3 million skateboarders and 25.3 percent were women. In addition, womens retail sales run alongside with the increase of sports participation. In 2004, inserts connected to women-specific brands showed a tremendous increase in store openings, (Darrow, 2006). investigating Problems Last season, fewer women were found on the slopes snowboarding than the year before. However, the skate and surf intentness saw an increase in egg-producing(prenominal) heading on the streets and in the water, (Darrow, 2006). The boilers suit consistency of womens participation is iodin of the problems discussed and researched in the article. With no signs of slowing down the trend, the overall industry of womens boardsports is significantly increasing each year. Snowsports Industry the States reports those mens apparel accounts for the majority of apparel sales at 61.4 percent and womens apparel accounts at 18.8 percent of sales, (Darrow, 2006). 34 percent of womanishs surfers leverage at least bingle article of array per month, maculation 34 percent of males purchase one article of clothing every three months, (Darrow, 2006). Spending habits of female consumers is another bed researched in this article. There have been grand increases in authentic categories of womens board products. However, there have to a fault been considerable decreases in certain categories, (Darrow, 2006). The art! icle shows comparisons and studies of different... If you want to make grow a serious essay, order it on our website: OrderCustomPaper.com

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